Typically, the largest portion of a client's budget goes towards buying media. This places a huge responsibility on the media planning and buying for our clients at Mountain View Advertising. We determine how to best expose the creative message to the desired target and determine what combination of TV, Radio, Magazines, etc., would reach as many target consumers as possible at the lowest cost.
Planning and Purchasing Criteria:
Reach: what percentage of the target audience will be exposed to the ad
Frequency: how many times the average consumer in the target audience will be exposed to the ad
Effective Reach: also referred to as '3+ reach,' quantifies the percentage of the target audience that will be exposed to the ad more than three times
Mountain View Advertising will take these criteria and negotiate its purchase as inexpensively as possible. We will purchase the media that will give you the greatest response and return on you investment.